Innovating with stakeholders to co-create value in cultural tourism experiences: a case study of Schokland in the Netherlands

This paper investigates how management at heritage visitor attractions (HVAs) can innovate with local stakeholders in the co-creation of value for visitors in cultural tourism experiences. Taking a case study of the UNESCO World Heritage Site Schokland in the Netherlands, thirteen interviews were conducted with management and local stakeholders over a five-year period. Our findings advance heritage management discourse by critically assessing HVAs regarding relationship management and innovations with stakeholders that drive development processes. We also contribute to service-dominant logic theory and value co-creation theory by applying the concept of co-creation to the collaborative innovations between management and local stakeholders, whilst offering practical recommendations for HVAs to co-create value for visitors.