Entrepreneurial Value Creation by Rural Enterprises: A Process Model

The Indian Economy is greatly benefitted by rural enterprises which provide essential goods and services to rural and urban populations of India. In addition, they contribute to direct and indirect employment. Rural enterprises have been increasing in the country for the last two decades, in the fields of agriculture, agriculture and allied products, dairy, poultry, khadi and food. The present article discusses how rural entrepreneurs create value at each stage of the enterprise, taking evidence from rural India. Further, the article develops an entrepreneurial value creation model which may help young entrepreneurship aspirants, investors and policymakers to contribute to the rural economy through rural enterprises.