When "branding" meets "building:" the consequences of nation branding on identity in Kyrgyzstan and Estonia

被引:0
|
作者
Polese, Abel [1 ,2 ,3 ,4 ,5 ]
Sheranova, Arzuu
机构
[1] Dublin City Univ, Sch Law & Govt, Dublin, Ireland
[2] Tashkent State Univ Econ, Dept Finance & Business Analyt, Tashkent, Uzbekistan
[3] Tallinn Univ, Inst Int Social Studies, Tallinn, Estonia
[4] Al Farabi Natl Univ, Fac Philosophy & Polit Sci, Alma Ata, Kazakhstan
[5] Dublin City Univ, Sch Law & Govt, Dublin, Ireland
关键词
Identity; Kyrgyzstan; Estonia; everyday; branding; EVERYDAY; STATE; AGENDA; UKRAINE; EMPIRE;
D O I
10.1080/01629778.2023.2271889
中图分类号
K9 [地理];
学科分类号
0705 ;
摘要
Despite the growing attention to the everyday, nation-building literature has paid insufficient attention to the ways in which national identity is strengthened as a side effect of measures that are not initially conceived of as nation-building activities. This article examines contemporary examples of such non-traditional processes of nation-building by reviewing the unintended consequences of political measures not directly targeting identity construction. We focus on processes of identity construction in Kyrgyzstan and Estonia that have emerged as a side effect of nation branding. In both cases, the primary goal of the national government was not necessarily to boost national identity but rather to re-brand the country for international audiences. We argue, however, that these efforts at external image projection and change have also influenced the ways in which national identities are understood, perceived, and reproduced by domestic populations.
引用
收藏
页码:435 / 457
页数:23
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