Financial Risk Warning and Control of Media Listed Companies Based on Factor Analysis

Taking 50 listed companies in the A-share media industry of China in 2020 as samples, we select ten financial indicators including gross profit rate, net interest rate, net interest rate on total assets, return on equity, asset-liability ratio, current ratio, quick ratio, equity multiplier, total asset turnover and current debt ratio from four aspects of profitability, debt paying ability, operating ability and cash flow ability with factor analysis method to build a financial risk warning model for the empirical analysis of media listed companies' financial risk situation warning and control. The empirical results show that the financial risk of listed Chinese media companies is generally high, and their profitability has the most significant impact, and solvency, operation ability and cash flow ability also have different degrees of impact on them. Combined with the empirical results, this paper puts forward the financial risk early warning and control optimization strategy of media listed companies, thus to improve the financial risk management ability of enterprises.