Factors Affecting the Usage Intention of Environmental Sustainability Management Tools: Empirical Analysis of Adoption of Greenhouse Gas Protocol Tools by Firms in Two Countries

Mitigating the greenhouse gas (GHG) emission problem is one efficient way to respond to climate change challenges. Firms must proactively manage GHG emissions, with increasing pressure from various stakeholders to be environmentally responsible. GHG Protocol Tools help in managing GHG emissions. However, besides responsibility, the factors that influence the adoption and implementation of GHG Protocol Tools is sparsely investigated in empirical research, although studies point to different benefits and pressures influencing adoption. This study examines the factors affecting GHG Protocol Tool usage in organizations in China and South Korea. We consider two contrasting perspectives, affordance-based perceived benefits and constraint-based perceived pressures through imitating others, for GHG Protocol Tool adoption. Survey data from samples of firms from both countries are used for analysis. Results of empirical analyses indicate that perceived benefits and pressures have a positive relationship with the usage intention of GHG Protocol Tools. In comparison, the perceived benefits play a more critical role than the perceived pressures. Comparative analysis is conducted to explore the differences between Chinese and Korean firms, and study implications are discussed.