Firm reputation provides the referential barometer to evaluate firm performance. This meta-analysis examined the past four decades of firm reputation studies to investigate the relationship between firm reputation and firm performance by attempting to solve the ongoing causality and effect size issues between the two constructs. The results indicate that firm performance has a stronger effect of influencing firm reputation using signaling theory. The effect size between firm reputation and firm performance was weaker during reputation-damaging events. The results of this quantitative review suggest that researchers need to be cautious about the generalizability of their studies when investigating the relationship between firm reputation and firm performance.
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Michigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USAMichigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USA
Rubera, Gaia
Kirca, Ahmet H.
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Michigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USAMichigan State Univ, Eli Broad Grad Sch Management, E Lansing, MI 48824 USA
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Salisbury Univ, Franklin P Perdue Sch Business, Dept Management, Salisbury, MD 21801 USASalisbury Univ, Franklin P Perdue Sch Business, Dept Management, Salisbury, MD 21801 USA
Miao, Chao
Coombs, Joseph E.
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Virginia Commonwealth Univ, Sch Business, Dept Management & Entrepreneurship, Richmond, VA USASalisbury Univ, Franklin P Perdue Sch Business, Dept Management, Salisbury, MD 21801 USA
Coombs, Joseph E.
Qian, Shanshan
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Towson Univ, Coll Business & Econ, Dept Management, Towson, MD USASalisbury Univ, Franklin P Perdue Sch Business, Dept Management, Salisbury, MD 21801 USA
Qian, Shanshan
Oh, In-Sue
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Temple Univ, Fox Sch Business, Dept Management, Philadelphia, PA USASalisbury Univ, Franklin P Perdue Sch Business, Dept Management, Salisbury, MD 21801 USA
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Univ Carlos III Madrid, Dept Business Adm, Calle Madrid, 126, Getafe 28903, Madrid, SpainUniv Carlos III Madrid, Dept Business Adm, Calle Madrid, 126, Getafe 28903, Madrid, Spain
Davila, Jessenia
Duran, Patricio
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Univ Richmond, Robins Sch Business, 102 UR Dr, Richmond, VA 23173 USA
Univ Richmond, Robins Sch Business, Richmond, VA 23173 USAUniv Carlos III Madrid, Dept Business Adm, Calle Madrid, 126, Getafe 28903, Madrid, Spain
Duran, Patricio
Gomez-Mejia, Luis
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Arizona State Univ, WP Carey Sch Business, TEMPE Campus, Tempe, AZ USAUniv Carlos III Madrid, Dept Business Adm, Calle Madrid, 126, Getafe 28903, Madrid, Spain
Gomez-Mejia, Luis
Sanchez-Bueno, Maria J.
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Univ Carlos III Madrid, Dept Business Adm, Calle Madrid, 126, Getafe 28903, Madrid, SpainUniv Carlos III Madrid, Dept Business Adm, Calle Madrid, 126, Getafe 28903, Madrid, Spain