Recent Extensions of Robert F. Lusch's "Big Picture " Thinking

被引：0
|
作者：
Ingene, Charles Arthur [1 ,2 ]
Lusch, Virginia Newell
机构：
[1] Univ Oklahoma, Mkt & Supply Chain, Norman, OK USA
[2] Univ Oklahoma, Price Coll Business, Mkt & Supply Chain Mangement, Adams Hall,660 Parrington Oval, Norman, OK 73019 USA
来源：
JOURNAL OF MACROMARKETING | 2023年 / 43卷 / 01期
关键词：
Robert F. Lusch; service-dominant logic; academic marketing; channels of distribution; complex adaptive systems;
D O I：
10.1177/02761467221150167
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This abstract highlights Bob Lusch's stature in the profession, followed by a summery of four papers that extend Service-Dominant Logic originally developed by Lusch and Vargo. Three of Bob Lusch's ca-authors highlight their very positive interactions with Lusch. The abstract concludes with a brief synopsis of the Eulogy delivered at Bob's Funeral.
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页码：32 / 35
页数：4
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