GREEN FINANCE AND IMPROVING HABITAT: CORPORATE FINANCIAL STRATEGIC PLANNING AND RISK REGULATION UNDER THE INFLUENCE OF GREEN CONSUMPTION BEHAVIOR

There is a persistent construction of rural revitalization as urban and rural regions strive for coordinated and sustainable development. Besides, the requirements for quality of life are constantly increasing under the influence of green consumption behavior. Therefore, habitat improvement should include the comprehensive optimization of the spatial environment and various elements of individuals' lives. However, the proposed orientation also poses several risk factors for corporate finance. Based on this, this paper analyzes corporate finance strategic planning from the perspective of China's habitat environment and green finance. For this purpose, OLS estimation and other empirical methods are utilized to determine the future direction of China's strategic planning and risk regulation while proposing a method to improve the habitat environment involving various elements such as spatial environment and individuals residing inside facilities and society. The study findings extend theoretical implications to developing corporate financial strategies in the context of green finance. As a result, this study offers a reference for an academician to examine national financial risk regulation.