Supply chain sustainability drivers for fast-moving consumer goods (FMCG) sector: an Indian perspective

Purpose : Sustainability in fast-moving consumer goods (FMCG) supply chains (SC) is receiving greater than ever attention due to the increasing awareness of sustainability challenges such as climate change and labor rights. A definite solution is to integrate sustainable supply chain management (SSCM) practices all through the upstream and downstream entities of SC. This study identified and compared the drivers for the implementation of SSCM practices in Indian FMCG sector. Design/methodology/approach A methodology based on Grey-Decision Making Trial and Evaluation Laboratory (DEMATEL), a hybrid multiple-criteria decision making (MCDM) technique and sensitivity analysis was used to envisage the complex causal relationships among the identified SSCM drivers and to identify the critical ones. Findings The results showed that regulatory and legislative pressure, competition pressure and innovativeness dominantly drive the implementation of SSCM practices in the upstream and downstream SC of the FMCG sector. Originality/value The study examined levers of sustainability in FMCG supply chains in an emerging market with most of the extant research limited to automotive and electronic supply chains.