Digital transformation in tourism sector: trends and future perspectives from a bibliometric-content analysis

Purpose - This article analyzes research on digital transformation in the tourism sector, providing insights into leading work, authors, journals, trends and future research opportunities. However, limited in-depth research exists on this topic, and the existing studies lack an understanding of its development, scope and relevant areas. Design/methodology/approach - The study utilized the Scopus database to identify 61 articles on digital transformation in the tourism sector. The research employed VOSviewer software to analyze publication and citation structure, incorporating bibliometric variables like co-authorship, co-citation network, keywords co-occurrence network and bibliographic coupling.Findings - The study yielded valuable insights from top-cited articles, revealing their contributions to digital transformation in tourism research. It also highlighted publication trends and the impact of authors, journals and studies and conducted co-occurrence, co-authorship and bibliographic analyses to identify key trends and issues in the tourism sector. The study calls for further examination of the digital revolution in tourism research and outlines future opportunities for researchers in this area.Research limitations/implications - To enhance the comprehensiveness of data collection, it is recommended that researchers consider including publications from databases such as WOS (Web of Science), Dimensions and PubMed in addition to the Scopus database. This broader inclusion of sources can provide different network structures and valuable insights from the field of digital transformation in the tourism sector.Originality/value - The research provides substantial value to the study of digital transformation in tourism by focusing on bibliometric data from the Scopus database for the period from 2017 to 2022. By analyzing this data, it identifies significant trends in digital transformation within tourism research. Additionally, the study uncovers new areas of digitization in the tourism sector, further enhancing its value and relevance.