COMPARATIVE ASSESSMENT OF THE BASIC FACTORS OF FINANCIAL AND ECONOMIC RESTORATION OF GLOBAL COMPETITIVENESS OF UKRAINE IN THE POST-WAR PERIOD

The purpose of this study is to define the essence and methodological approaches to the comparative assessment of the main financial and economic factors of Ukraine's competitiveness that can shape its competitive advantages in the post-war period and to find ways for restoration and sustainable growth of the country's competitiveness in the global dimension in the long term. The index method of forming the country's global competitiveness is the main tool of this study. Such general scientific research methods as grouping, comparison, graphical, systematization and generalization were used to conduct a comparative study of the main indicators that form the global competitiveness rating of Ukraine according to IMD (state of the economy, efficiency of government and business, state of infrastructure). The results of the analysis of the basic trends in the country's development according to these groups of indicators allowed to formulate the main external and internal factors of change in its competitive position to determine its basic strategic advantages. The defined methodological approaches to the comparative assessment of Ukraine's rating position in relation to the EU neighboring countries and leading countries in terms of the state of their economy and infrastructure, the effectiveness of government and business, allowed to identify negative and positive factors of external and internal influence, primarily financial and economic, basic development trends and strategic competitive advantages of Ukraine, which allowed to formulate proposals for restoring Ukraine's strategic efficiency in the post-war period. The article proves that the positive impact of endogenous factors should be considered as competitive advantages that should be focused on in the postwar period, since in an extremely dynamic and rapidly developing world, in order to achieve success, one should focus on the most promising strategic direction, avoiding dispersion on all existing trends, which can lead to the loss of valuable resources.