The Role of the Digital Influencer as Differentiation in the Food Market Competition

With the advancement of technologies marketing needs to reinvent itself in digital media making room for new strategies and tools. Among them, the use of digital mediators as the marketing strategy is growing. These are able to reach a larger company with your target audience by narrowing down the business relationships with the customer. Based on this, this study shows how it is a question of taking a differential advantage to a gastronomic company based on a case study carried out at the Joao Pizza Restaurant, located in Caruaru / PE as the main director, at the same time an entrepreneur and influencer The use of qualitative methods of execution, similar to the profile measurement process, and the strategies adopted in the messages, which thus form an influence capacity in the case raised. Digital technology that enables digital and digital technologies to connect with digital digital and digital marketing technology.