Optimal online channel configuration for a Manufacturer under price and lead time-sensitive demand

被引：0
|
作者：
Rofin, T. M. [1 ]
Alathur, Sreejith [2 ]
机构：
[1] Natl Inst Ind Engn NITIE, Mumbai 400087, Maharashtra, India
[2] Indian Inst Management Kozhikode, Calicut 673570, Kerala, India
来源：
JOURNAL OF REVENUE AND PRICING MANAGEMENT | 2024年 / 23卷 / 02期
关键词：
Online retailing; Game theory; Dual-channel supply chain; Direct online channel; Agency Channel; The E-tailer; SUPPLY-CHAIN; CUSTOMER SATISFACTION; WHOLESALE PRICE; E-COMMERCE; SERVICE; COORDINATION; RETAILER; STRATEGY; QUALITY; DECISION;
D O I：
10.1057/s41272-023-00440-y
中图分类号：
F8 [财政、金融];
学科分类号：
0202 ;
摘要：
The purpose of this paper is to model and compare the performance of online dual-channel supply chain configurations comprising of a Manufacturer and an E-tailer and to identify the optimal configuration under the assumption that demand is both price and lead time sensitive. The study considers two distinct online dual-channel formats, viz. (i) E-tailer-direct online channel (DOC) of the Manufacturer and (ii) E-tailer and an Agency Channel (e-marketplace) of the Manufacturer. The competition between the channels has been modelled with the help of game theory and optimal decisions of the channel members were derived from equilibrium analysis. Further, a numerical analysis was carried out to quantify the optimal decisions and to derive the managerial insights. The study finds that E-tailer-DOC configuration is beneficial for the Manufacturers compared to E-tailer-Agency Channel configuration in the case of products for which customers' price sensitivity is higher than the lead time sensitivity. However, the Manufacturer is gainful by choosing E-tailer-Agency Channel configuration over E-tailer-DOC configuration in the case of products having higher lead time sensitivity.
引用
收藏
页码：121 / 139
页数：19
相关论文
共 50 条
  • [1] Optimal online channel configuration for a Manufacturer under price and lead time-sensitive demand
    T. M. Rofin
    Sreejith Alathur
    [J]. Journal of Revenue and Pricing Management, 2024, 23 : 121 - 139
  • [2] Study on Omnichannel service for Time-sensitive and Price-sensitive Demand
    Gao, Dan
    Chen, Jingwen
    Wang, Yibao
    [J]. 2018 15TH INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT (ICSSSM), 2018,
  • [3] COORDINATION OF A SINGLE-MANUFACTURER MULTIRETAILER SUPPLY CHAIN WITH PRICE AND GREEN SENSITIVE DEMAND UNDER STOCHASTIC LEAD TIME
    Dash A.
    Giri B.C.
    Sarkar A.K.
    [J]. Decision Making: Applications in Management and Engineering, 2023, 6 (01): : 679 - 715
  • [4] Managing a retailer's dual-channel supply chain under price- and delivery time-sensitive demand
    Saha, Subrata
    Modak, Nikunja Mohan
    Panda, Shibaji
    Sana, Shib Sankar
    [J]. JOURNAL OF MODELLING IN MANAGEMENT, 2018, 13 (02) : 351 - 374
  • [5] Newsboy Model with Price- and Time-Sensitive Uncertainty Demand
    Li, Xuemin
    Xu, Qingqing
    Mai, Yinhua
    Miao, Lixin
    [J]. IEEE/SOLI'2008: PROCEEDINGS OF 2008 IEEE INTERNATIONAL CONFERENCE ON SERVICE OPERATIONS AND LOGISTICS, AND INFORMATICS, VOLS 1 AND 2, 2008, : 2656 - 2661
  • [6] Optimal Inventory Policies for Price and Time Sensitive Demand Under Advertisement
    Shah N.
    Patel E.
    Rabari K.
    [J]. Recent Advances in Computer Science and Communications, 2022, 15 (01): : 131 - 138
  • [7] Lead-Time-contingent Pricing under Time and Price Sensitive Demand in Electronic Markets
    Yang Wen-sheng
    Li Li
    [J]. 2007 INTERNATIONAL CONFERENCE ON WIRELESS COMMUNICATIONS, NETWORKING AND MOBILE COMPUTING, VOLS 1-15, 2007, : 4306 - +
  • [8] Optimal Dual-channel Distribution Configuration of a Manufacturer Under Showrooming
    Rofin, T. M.
    Mahanty, Biswajit
    Jacob, Jagan
    [J]. IFAC PAPERSONLINE, 2022, 55 (10): : 2091 - 2096
  • [9] Lead Time Decisions under lead-time sensitive demand with demand disruptions
    Lin, Ching-Pin
    Hsieh, Chung-Chi
    [J]. 2009 6TH INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT, VOLS 1 AND 2, 2009, : 331 - +
  • [10] Impact of lead-time decision in a decentralized supply chain under price and lead-time sensitive demand
    Sediri, Ibtinen
    Nakade, Koichi
    [J]. Journal of Japan Industrial Management Association, 2011, 62 (03) : 125 - 134
12345