Tourists' Adoption of Extended Reality Technologies: A MetaAnalytical Structural Equation Modeling

被引:8
|
作者
Guo, Qiang [1 ]
Zhu, Dan [3 ]
Li, Fangxuan [1 ]
Wang, Xiaoyan [1 ]
Shu, Yan [2 ]
机构
[1] Hainan Univ, Sch Tourism, Haikou, Hainan, Peoples R China
[2] Hainan Univ, Sch Tourism, China Ireland Project, Haikou, Hainan, Peoples R China
[3] Auckland Univ Technol, Auckland, New Zealand
基金
中国国家自然科学基金;
关键词
Technology Acceptance Model (TAM); Extended Reality (XR); Virtual Reality (VR); Augmented Reality (AR); cultural difference; Meta-Analytical Structural Equation Modeling (MASEM); VIRTUAL-REALITY; AUGMENTED REALITY; ACCEPTANCE MODEL; USER ACCEPTANCE; MODERATING ROLE; INTERNET BANKING; MOBILE COMMERCE; INTENTION; TAM; DESTINATION;
D O I
10.1177/10963480221108906
中图分类号
F [经济];
学科分类号
02 ;
摘要
This study uses meta-analytic structural equation modeling to investigate the applicability of the Technology Acceptance Model (TAM) in predicting tourists' adoption of extended reality technologies. It further examines whether the type of extended reality [Virtual Reality vs. Augmented Reality] and cultural differences (Eastern vs. Western) moderate the relationships amongst the TAM constructs. Using 32 individual samples (N = 10,630), the study revealed the differences in the effect sizes and variabilities of the links among the constructs given the type of extended reality and cultural differences. The implications of the findings are provided for tourism researchers and managers.
引用
收藏
页码:450 / 463
页数:14
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