The concept of sustainability brought into focus the need for research into how to measure and achieve sustainable growth. The triple bottom line framework and the resource-based view of the firm suggest the need for organisations to look beyond profits and take into consideration the needs and effectiveness of its workforce. Research suggests that an effective workforce can be achieved through constant learning and development. Organisations have also expressed the need for training techniques that are more effective than the traditional methods. Gamification has been proposed as one such technique, and in the current study, the researchers evaluate the effectiveness of gamification in organisational training. For the purpose of the current study, 120 participants were chosen from public sector organisations in India. This is primarily because the technology-enhanced training effectiveness model (TETEM) suggests that the effectiveness of gamification would depend on the culture of the organisation, and prior research has been based in privately owned firms. The findings are in line with the theory of gamified learning and suggest that participants of the gamified module reported higher levels of learning, reaction and learner motivation. Additionally, learner motivation was found to strengthen the impact of gamification on the learning and reaction.
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Univ Newcastle, Newcastle Business Sch, Human Resource Management, Ourimbah, AustraliaUniv Newcastle, Newcastle Business Sch, Human Resource Management, Ourimbah, Australia
Malik, Ashish
Blumenfeld, Stephen
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Victoria Univ Wellington, Victoria Management Sch, Ctr Ind Relat, Wellington, New ZealandUniv Newcastle, Newcastle Business Sch, Human Resource Management, Ourimbah, Australia
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Univ Valencia, Fac Econ, Dept Business Management, Av Tarongers S-N, Valencia 46022, SpainUniv Valencia, Fac Econ, Dept Business Management, Av Tarongers S-N, Valencia 46022, Spain
Vivas-Lopez, Salvador
Peris-Ortiz, Marta
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Univ Politecn Valencia, Dept Business Management, E-46022 Valencia, SpainUniv Valencia, Fac Econ, Dept Business Management, Av Tarongers S-N, Valencia 46022, Spain
Peris-Ortiz, Marta
Oltra, Victor
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Univ Valencia, Fac Econ, Dept Business Management, Av Tarongers S-N, Valencia 46022, SpainUniv Valencia, Fac Econ, Dept Business Management, Av Tarongers S-N, Valencia 46022, Spain