Twitter Sentiment Analysis of the Accounting Profession in Social Media

Nowadays,the impact of emerging social media on the accounting is still a relatively new field and none of the existing research has explored the correlation among the public attitude towards social media,official accounting attitude and the performance of the stock prices of listed firms.U sing the state-of-the-art sentiment analysis tool and 25 public companies’ dataset from Yahoo Finance,the correlations among the company’s stock price,sentiment in twitter and sentiment in earnings report are quantitatively studied in this paper.Hypothesis testing is used to infer the result of two proposed hypotheses on the sample data.The results demonstrate that(1) there is a significant negative correlation between company’s stock price and sentiment in its corresponding earnings reports,and(2) there is no statistical significance for the correlation between company’s stock price and sentiment in its corresponding Twitter data.