A Pragmatic Analysis of Person Deixis in Advertising Language

被引：0

作者：

张路路

机构：

[1] 天津外国语大学

来源：

青春岁月 | 2017年 / 13期

关键词：

person deixis; advertising language; pragmatic analysis;

D O I：

暂无

中图分类号：

H030 [语义学、语用学];

学科分类号：

摘要：

Person deixis is widely used in adverting language, the usage of person deixis in advertising language can reduce psychological distance between potential consumers and advertiser, have a conversation between potential consumers and advertiser and make an advertisement more believable.

引用

页码：49 / 49

页数：1