Problems and Strategies of Rural Tourism under the Revitalization of Rural Areas in the New Era

The report of the 19 th National Congress of the Communist Party of China put forward the strategy of rural revitalization, ecological livability, civilized villages, effective governance, and prosperous life. To implement the rural revitalization strategy, local tourism must be used as a rur al revitalization strategy. This is an import ant breakthrough. According to the overall requirements of the rural revitalization strategy, combined with the actual development of rural tourism, it proposes countermeasures and suggestions for the inadequacies of rural tourism from the aspec ts of institutional coordination, governance mode and subjec t guidance, in or der to realize the innovation of rural tourism. Activate and promote the sustainable development of rural tourism.