A Cross-cultural Analysis of Starbucks in America and Chinese Hong Kong

被引：0

作者：

李丽枚 ^{[1
]}

机构：

[1] 广州商学院

来源：

校园英语 | 2017年 / 13期

关键词：

High context; Low context; globalization; glocalization;

D O I：

暂无

中图分类号：

G171.2 []; H313 [语义、词汇、词义];

学科分类号：

05 ; 050201 ; 0503 ;

摘要：

Starbucks coffee is widely spread worldwide.From the perspective of Hall’s High context and Low context culture and the perspective of Globalization and Glocalization,American Starbucks and Chinese Hong Kong Starbucks will be compared and the reasons of how Starbucks can also be successful in Hong Kong will be analyzed.After analysis,it can be concluded that there is no clear-cut in English-speaking culture.

引用

页码：223 / 224

页数：2