Farmers' Willingness-to-Pay for Environment and Human Health and Adoption of IPM

Although chemical control of pests increases crop production, it brings a lot of damage to environment and human health. There exist a number of alternative methods that are not so harmful to environment and human health. However, whether and how much in extent these technologies adopted are plausible depends on the comparison of benefit-cost between chemical control and the alternative control methods (such as Integrated Pest Management, IPM) and farmers’ willingness-to-pay (WTP) for envirorment and human health. Using contingent valuation method (CVM), the author investigates farmers’ WTP for environment and human health, recognizes the factors influencing WTP, and accordingly points out the importance of pest control technology extension and government regulation of pesticides.