An Introduction to Brand Semiotics

被引：0
|
作者：
王楠 [1 ]
机构：
[1] 中国联合网络通信有限公司烟台市分公司
来源：
海外英语 | 2014年 / 24期
关键词：
Semiotics; Brands; Pattern; Significance;
D O I：
暂无
中图分类号：
H030 [语义学、语用学];
学科分类号：
030303 ; 0501 ; 050102 ;
摘要：
This paper attempts to review the semiotic study of brands.Due to the various traditions of semiotics,the approach in question contains several ways of interpretation,including structural semiotics and Peircean semiotics.Former researchers mainly focus on the first method and seldom employ the second one.Despite a review of former studies,this paper also puts forward a new pattern of study and points out the significance of the semiotic approach and queries remained to be settled.
引用
收藏
页码：277 / 278
页数：2
相关论文
共 6 条
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  • [3] Floch,Jean-Marie.The contribution of structural semiotics forthe design of a hypermarket. International Journal of Re-search in Marketing . 1988
  • [4] Danesi,Marcel.Brands. . 2006
  • [5] Evans,Malcolm.Semiotics,culture and communications:Thecommon-sense of the 21st C. Proceedings of the Australian Market Research Society Conference . 1999
  • [6] Rossolatos,George.owards a semiotics of brand equity:On theinterdependency of meaning surplus and surplus value in a po-litical economy of brands. Journal of Chinese Semiotic Stud-ies . 2012
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