Research on the path of transitional development of liquor industry based on the background of "Internet +"

Liquor-making industry has stepped into the depths strategic transformation and faced more complex and versatile macro situation in recent years, which means that economy integration was accelerated, the spread of information technology sped up, consumer demand for products became complex and sophisticated, and product life cycle was shortened. The theory of "Internet +" highlights new turn in the strategic transformation of liquor-making industry. This paper, under the background of "Internet +", analyzes the existing situations of liquor-making industry, provides transition routes of strategic transformation in liquor-making industry, and gives prevention against transformation risks.