Key to Success for Chinese National Cosmetic Brands in Department Store Channel

被引：0

作者：

Gong Shuhui ^{[1
]}

机构：

[1] Guangzhou Huoquan International Trade Co., Ltd.

来源：

China Detergent & Cosmetics | 2019年 / 4卷 / 01期

关键词：

China; Key to Success for Chinese National Cosmetic Brands in Department Store Channel;

D O I：

暂无

中图分类号：

F426.72 []; F273.2 [产品管理];

学科分类号：

0202 ; 020205 ; 1202 ; 120202 ;

摘要：

Since the beginning of 2018, a number of domestic brands claim their ambition to enter the department store channel. Yet without enough preparation of understanding the feature and cruel fact of Chinese department store channel, it is liable to cause many national cosmetic brands to fail.

引用

页码：19 / 22

页数：4

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