Tesla's Strategic Analysis in Electric Vehicle Market

被引：0
|
作者：
王菲 [1 ]
机构：
[1] 对外经济贸易大学英语学院
来源：
校园英语 | 2016年 / 28期
关键词：
Tesla; Electric Vehicle(EV); Battery Electric Vehicle(BEV); strategic analysis;
D O I：
暂无
中图分类号：
F416.471 [];
学科分类号：
0202 ; 020205 ;
摘要：
With the advent of new energy era,automobile industry is undergoing a major change of the power transmission. Electric vehicle(EV) with its green technology overwhelms those gasolines combustion vehicles through emission control. As one category of EV,battery electric vehicle(BEV) access the mass market rapidly with its merit of zero emission and generous grants from government. Tesla Motors(Tesla) is an American automobile company,its primary sales revenue come from selling fully electric powered vehicles. This report aims to give an overall look on Tesla and explore its competitive strategies in response to different environments. Porter’s five forces analysis tool,SWOT,strategic group mapping and key fi nancial ratios are used in this report.
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收藏
页码：251 / 255
页数：5
相关论文
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