How China and Africa can create a true and objec-tive image of each other through cross-cultural communication in the era of social media. How t o build a more realistic and objective image of China for Africa, especially when Africa has a large young population that see themselves and the world through the lens of social media. It is imperative to understand that means of communication be they in real life or virtual reality they only serve to convey an already existing narrative and reality. In such a case, social media only exists as an interface to access a narrative and perceived realities that are already in place. Such circumstances require that we first examine the current state of China-Africa cooperation cross-cultural communication strategies and public diplomacy practices.
机构:
Professor and Director-General of Nigerian Institute of International AffairsProfessor and Director-General of Nigerian Institute of International Affairs
机构:
the Institute of West-Asian and African Studies at Chinese Academy of Social Sciencesthe Institute of West-Asian and African Studies at Chinese Academy of Social Sciences