Pragmatic Annalysis of Parody in Advertising Discourse

被引：0

作者：

刘彩霞

机构：

[1] 浙江传媒学院大学外语教学部

来源：

读与写(教育教学刊) | 2018年 / 15卷 / 10期

关键词：

parody; English advertising; pragmatic analysis;

D O I：

10.16071/j.cnki.cn51-1650/g4.2018.10.001

中图分类号：

H315 [写作、修辞];

学科分类号：

摘要：

Parody is a rhetoric device used widely nowadays in English advertisement, including imitation of words and sentences. This paper analyzes in detail the types, characteristics and functions of parody applied in advertising. These rhetoric effects of parody in advertising discourse are worth people's attention and effective use.

引用

页码：1 / 2

页数：2