GROUP-BUYING ONLINE AUCTION AND OPTIMAL INVENTORY POLICY IN UNCERTAIN MARKET

被引：0
|
作者：
Jian CHEN Yunhui LIU Xiping SONG School of Economics and ManagementTsinghua University
机构：
来源：
Journal of Systems Science and Systems Engineering | 2004年 / 02期
基金：
美国国家科学基金会;
关键词：
Group-buying auction; newsvendor model; demand uncertainty;
D O I：
暂无
中图分类号：
TP399 [在其他方面的应用];
学科分类号：
081203 ; 0835 ;
摘要：
In this paper we consider a group-buying online auction (GBA) model for a monopolistic manufacturer selling novel products in the uncertain market. Firstly, we introduce the bidder’s dominant strategy, after which we optimize the GBA price curve and the production volume together. Finally, we compare the GBA with the traditional posted pricing mechanism and find that the GBA is highly probable to be advantageous over the posted pricing mechanism in some appropriate market environments.
引用
收藏
页码：202 / 218
页数：17
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