Stylistic Analysis of Rental Advertisements for Vacation Homes

Nowadays, advertisement is very popular in people’s daily life and plays an important part in both economic development and social progress. Rental advertisements for vacation homes are very special since they are different from common commercial advertisements in language use. Since it is written in a special style, it has its own stylistic features. This paper mainly discusses the stylistic features from the lexical level on the basis of the analysis of typical examples.