Traditional Brands Go Global

CHINA’S sweeping internationalization of its industrial enterprises,e-commerce businesses,and technologies has infused the global consumer landscape with Chinese elements.Time-honored brands are proactive in the overarching innovation that characterizes the country’s"going global"drive.Wanglaoji Goes Global On New Year’s Day 2017,China Central Television broadcast a documentary on the highly-esteemed Wanglaoji brand of medicinal herbal tea.The program recalled how,188 years ago,the company formulated the product which has