An empirical research of university students' handset reading behavior

The author carried out an investigative survey by way of random sampling college students’ handset reading behavior at 10 universities in Nanjing. It was hoped that through such an undertaking and accompanied it with a scientific analysis of the collected data, we may gain a better understanding about the present handset reading situation of Chinese college students in general and the characteristics of the students’ handset reading behavior such as their needs of handset reading, their access techniques to handset reading,and their level of sophistication of handset reading utilization, etc. in particular. Based on his research findings, the author concludes his paper with a calling to those handset reading service providers, such as university library administrators and library and information professionals to strive for further professional advancement for their handset based information service delivery operation.