China's next giant:Urbanized migrants as new consumers

By examining the urbanization process underway in China, this paper predicts potential consumption expansion andits sustainability in the next decade and beyond.In years past, China’s urbanization pattern has transformed fromsemi-inclusive to inclusive, embodied in the better inclusion of migrant workers and their families under the umbrellaof public services and changes in household registration (hukou) identity.This trend is expected to create a giant newconsumer group in 10 years; 2020 is the target year the Chinese leadership has set for achieving a better-off society.Inthis paper we examine this by summarizing existing research.