顾客感知价值、顾客满意和行为倾向的关系研究述评

被引：76
|
作者：
白琳 [1 ]
机构：
[1] 安徽大学工商管理学院
来源：
管理评论 | 2009年 / 21卷 / 01期
关键词：
顾客感知价值; 顾客满意; 行为倾向;
D O I：
10.14120/j.cnki.cn11-5057/f.2009.01.012
中图分类号：
F274 [企业供销管理]; F713.55 [商业心理学、市场心理学];
学科分类号：
040203 ; 1201 ;
摘要：
本文介绍了顾客感知价值、顾客满意和行为倾向的概念内涵和三者关系研究的4种模型,并针对这4种模型介绍了国外相应的实证研究成果,最后指出了当前研究的不足和造成差异性结论的原因。
引用
收藏
页码：87 / 93
页数：7
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