This paper practical significance of the study lies in the fact that the study of methodological recommendations for the strategic management of enterprises can be applied in practice in the formation of strategies for their development,number of functional.The scientific novelty of the investigation consists in the elaboration of a set of methodological recommendations on strategic enterprise management aimed at their development,providing medium and long-term adaptation to conditions in general economic and market dynamics of the market.The theoretical significance of the research consists in systematizing existing approaches to strategic planning and management using balanced scorecard,the results of which can be used in the educational process.