When Marketing Goes Wrong

被引：0
|
作者：
Andy Keedwell
机构：
来源：
英语世界 | 2022年 / 07期
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D O I：
暂无
中图分类号：
H319.4 [读物];
学科分类号：
050201 ;
摘要：
AThe power of effective marketing has a long history. In the 19th century, a new product, soap, became available to everyone in England at a low price. Every British soap producer faced fierce competition. Their answer was to focus on promotion and to come up with attractive visuals, catchy slogans and competitions to increase sales.
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页码：127 / 128
页数：2
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