Cultural Values Reflected in American Advertising

被引:0
|
作者
胡璐 [1 ]
机构
[1] 电子科技大学成都学院文理系
关键词
Cultural Values Reflected in American Advertising;
D O I
暂无
中图分类号
G171.2 []; J534.3 [];
学科分类号
05 ; 0503 ; 1403 ;
摘要
Advertising appeals directly to individuals.Study of crossculture is greatly significant for researchers and advertisers.Therefore,research on advertising becomes an indispensable means to understand values.1.Individualism America is a country with strong concept of individualism
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页码:199 / 199
页数:1
相关论文
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  • [1] 美国文化背景[M]. 世界图书出版公司北京公司 , (美) 戴特斯曼等, 2006