Comparison of Wine Culture between China and Western Countries

With the accelerating pace of globalization, the cultural differences have more impacts and restrictions on the intercommunication than before. They exist in the total international communication. Therefore, the critical factors whether we can succeed in intercommunication are whether we can eliminate cultural differences or avoid their conflicts. There is no exception for wine culture. As we know, drinking wine plays an important role in public relations as a communicating tool. This essay is to compare Chinese wine culture with the Western one, and try to analyze the factors aroused by the cultural differences, and then provide the solution how to face it.