The Dimensions of Speech Acts in Hotel Responses for Online Reviews

被引:0
|
作者
杨雅怡 [1 ,2 ]
李娟 [1 ]
机构
[1] 四川工商职业技术学院
[2] 英国斯旺西大学
关键词
Electronic Word of Mouth; hotel responses; and dimensions of speech acts;
D O I
暂无
中图分类号
H0-05 [语言与其他学科的关系];
学科分类号
摘要
The internet has become an important tool when making travel choices. Electronic Word of Mouth(eWOM) information is becoming increasingly popular online. Customers seem to be more influenced by negative reviews than positive ones, so hotels should be mindful of how they respond to feedback by eWOM. This study analyzed 80 Singapore hotel replies from the perspective of discourse analysis, and found the dimensions of speech acts in these responses.
引用
收藏
页码:231 / 232
页数:2
相关论文
共 3 条