A Rhetorical Analysis of Advertisement Language

被引：0

作者：

祝丽丽 ^{[1
]}

机构：

[1] 菏泽学院外国语系

来源：

科技信息 | 2010年 / 14期

关键词：

rhetoric ethos pathos logos advertisement;

D O I：

暂无

中图分类号：

H315 [写作、修辞];

学科分类号：

050201 ;

摘要：

Advertisements are penetrating into our daily life.Rhetorical strategies are always employed for persuasion in advertisements.The article analyzes the advertisements from the rhetorical angle mainly using the theory of "communication triangle".It is very interesting to see how the advertisement applies the appropriate strategies to attain the proper targets.

引用

页码：552 / 552 +554

页数：2