The Significance and Application of Business Etiquette in International Business

With the globalization of world economy, international trade has been accelerated since 1990 s. International commercial communication becomes unprecedented frequently and business etiquette is playing an increasingly important part in it. If a person has no manners at all, his learning or working will not be smooth because no one is willing to get along with such a person. The world economy is developing, especially the integration of world economy, strengthening the relationship between countries and commercial exchanges. Many enterprises have the platform to show their talent, not only the outstanding ability, but also the effective and splendid communication to set up a good interpersonal relationship, great corporate image appropriately. At the same time, business etiquette counts for a great deal.