A Relevance-Theoretical Analysis of the Persuasive Powerin English Print Advertisements——A Case Study of a Long Advertisement from Reader's Digest

被引：0

作者：

张颖 ^{[1
]}

机构：

[1] 江西师范大学外国语学院

来源：

英语广场 | 2013年 / 06期

关键词：

Relevance Theory; persuasive power; advertisements; contextual effects;

D O I：

10.16723/j.cnki.yygc.2013.06.042

中图分类号：

H315 [写作、修辞];

学科分类号：

050201 ;

摘要：

Based on the Relevance Theory established by Sperber & Wilson, this paper sets out to look into the persuasive power in a chosen advertisement and at the same time tries to render plausible explanations of the contextual effects that are inferred by the audience in the communicative process.

引用

页码：39 / 41

页数：3