西方策略性企业慈善行为理论、实践与方法评介

[1] The virtue matrix: calculating the return on corporate responsibility. Roger Martin. Harvard Business . 2 0 0 2

[2] How to give away money intelligently. Morris and Biederman. Harvard Business . 1 9 8 5

[3] Strategic philanthropy. Hunt A. Across the Board . 1 9 8 6

[4] The new corporate philanthropy. Smith C. Harvard Business . 1 9 9 4

[5] Doing good, doing better: two views of social responsibility. Stroup M A and Neubert R L. Business Horizons . 1 9 8 7

[6] Cause related marketing: a coalignment of marketing strategy and corporate philanthropy. Varadarajan P R and Menon A. Journal of Marketing . 1 9 8 8

[7] Changing managerial philosophies. Steiner G A. Business Horizons . 1 9 7 1

[1] The virtue matrix: calculating the return on corporate responsibility. Roger Martin. Harvard Business . 2 0 0 2

[2] How to give away money intelligently. Morris and Biederman. Harvard Business . 1 9 8 5

[3] Strategic philanthropy. Hunt A. Across the Board . 1 9 8 6

[4] The new corporate philanthropy. Smith C. Harvard Business . 1 9 9 4

[5] Doing good, doing better: two views of social responsibility. Stroup M A and Neubert R L. Business Horizons . 1 9 8 7

[6] Cause related marketing: a coalignment of marketing strategy and corporate philanthropy. Varadarajan P R and Menon A. Journal of Marketing . 1 9 8 8

[7] Changing managerial philosophies. Steiner G A. Business Horizons . 1 9 7 1