抖音的商业模式创新及其路径研究

被引：9

作者：

周洁如 ^{[1
]}

宋晓洁 ^{[1
]}

机构：

[1] 上海交通大学安泰经济与管理学院

来源：

关键词：

短视频; 商业模式; 创新; 路径;

D O I：

暂无

中图分类号：

F49 [信息产业经济];

学科分类号：

1201 ;

摘要：

近年来移动社交网以短视频发展最为强劲,其中抖音是其典型代表。以商业模式及其创新理论为基础,分析了抖音的商业模式及其各个要素,在此基础上研究了抖音的商业模式创新路径。该研究不仅有益于抖音不断迭代更新、更好地发展,还将有益于短视频行业其他企业的创业创新,并为基于移动社交网的企业创业创新提供参考借鉴。

引用

页码：26 / 30

页数：5

共 7 条

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