Advertising Translation from Chinese to English with a Functionalist Approach

被引：0

作者：

张铁虎 ^{[1
]}

李钰漪 ^{[2
]}

机构：

[1] 西安航空学院基础部

[2] 中国人民解放军西安通信学院

来源：

现代妇女(下旬) | 2013年 / 07期

关键词：

Functionalist Approaches; advertising translation; strategies of translation;

D O I：

暂无

中图分类号：

H315.9 [翻译];

学科分类号：

050201 ;

摘要：

Functionalist translation theories advanced by some German scholars in the 1970s has opened up a new perspective to translation studies. It regards translation as an action which has a certain skopos.The main concepts of functionalist approaches have significantly meaning to advertising translation. This paper takes functionalist translation theories as a theoretical frameworkd, discussing the application of functionalist approaches to Chinese to English advertising translation.

引用

页码：111 / 113

页数：3