Trademark Translation in International Business

Trademark is a sign of a certain product;the fundamental function of which is to distinguish the products of one producer from thoseof another.It is also "the first face" of the product which is put in front of the consumers,providing them with quite a lot of information.More andmore firms have come to realize that one of their most valuable assets isthe trademarks associated with their products or services,since the valueof a manufacturer's brand finally lies in the trademark of the product.Consequently,the translation of trademarks has also drawn much greaterattention than ever before and has become an essential research problemin the business circle with the rapid development of economic globalization.