Driving factors and innovation paths of rural tourism transformation and upgrading under the background of industrial integration: From the perspective of ecological integration of culture and tourism

This paper analyzes the interactive process of the integration of ecological agriculture and cultural tourism industry from the aspects of rural tourism products, technology and market, and points out that the integration of tourism products constitutes the basis of industrial integration; The integration of technology plays a role in the whole process of industrial integration development; Market level integration is the core goal of industrial integration development. Then, it explains the driving factors of the integrated development of the two industries from two aspects: the relevance of the two industries, the diversification of demand and the diversity of investment constitute the internal driving force of the integration of cultural tourism industry and ecological agriculture under the background of rural revitalization; Multiple factors, such as policy guidance, economic drive and technological innovation, together constitute the external driving force for the integration of cultural tourism industry and ecological agriculture under the background of rural revitalization. On this basis, it puts forward the path of the integrated development of innovative cultural tourism industry and ecological agriculture from six aspects: first, the government actively guides and constructs a perfect policy support system; Second, the development of industrial projects create basic conditions for industrial integration; Third, to strengthen publicity and promotion, strengthen industrial integration and form brand effect; Fourth, to encourage scientific and technological innovation and provide technical support for industrial integration; Fifth, to build industrial alliance and help industrial integration through multi-dimensional cooperation; Sixth, to promote the construction of legal system and build a perfect market access system.