Pragmatic Analysis of Problems in Cross-cultural Communication

Communication is daily occurrence between peoples from different cultural background. With increasing contact between countries, a better understanding of people between different cultures is of great importance. Judging the other from another culture by one’s own cultural norms and standard is bound to result in miscommunication even though both parties are well intentioned. Because of some complex factors, all kinds of problems may appear in this process. People begin to pay more attention to this field. We should find where the obstacle is. In order to make the communication successful, we should also find the way to solve the problems. The paper attempts to find out factors of the problems in cross-cultural communication, and then to explore problems in cross-cultural communication, such as address, greetings, compliments and thanks, so on and so forth.