服务主导逻辑演进轨迹追踪与研究述评

被引：50

作者：

郭朝阳 ^{[1
]}

许杭军 ^{[1
]}

郭惠玲 ^{[2
]}

机构：

[1] 厦门大学管理学院

[2] 华侨大学工商管理学院

来源：

外国经济与管理 | 2012年 / 34卷 / 07期

关键词：

产品主导逻辑; 服务主导逻辑; 价值共创;

D O I：

10.16538/j.cnki.fem.2012.07.003

中图分类号：

F270 [企业经济理论和方法];

学科分类号：

1202 ; 120202 ;

摘要：

服务主导逻辑一经提出,就引起了管理学界和企业界的普遍关注。本文在文献梳理的基础上详细阐述了服务主导逻辑的缘起和演进轨迹,然后论述了基于服务主导逻辑和对服务主导逻辑进行的完善并在此基础上进行了评价,最后指出了服务主导逻辑对转型时期我国企业的启示意义。

引用

页码：17 / 24

页数：8

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