共 1 条
- [1] Marketing Management .2 Philip Kotler. Tinghua University Press . 2005
DEVELOPMENT OF CHINA'S DOMESTIC EARLY CHILDHOOD EDUCATION INSTITUTIONS
被引：0
|作者：
骆彩燕
[1
]
机构：
[1] 河源职业技术学院人文学院
来源：
关键词：
Early childhood education(ECE);
Core competence;
Competitive marketing strategy;
D O I：
10.16071/j.cnki.cn51-1650/g4.2012.02.071
中图分类号：
G619.1 [世界];
学科分类号：
040105 ;
摘要：
Being in the early development stage,early childhood education(ECE) in China turns out to be very promising in the near future.The number of ECE institutions is increasing rapidly.However,there is still deficiency in the administration of China ’ s domestic ECE institutions.This paper first analyze the present development of deomestic ECE institutions.Then suggestions are drawn for domestic institutions by applying theory of marketing management.
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页码：7 / 7
+11
页数：2
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