The Analysis of B2B Business Model from the Viewpoint of Value Chain

Electronic business impacts differently the busines s process in or between the corporations in variant degree. In view of the new fea tures of the internet, critical questions to be answered inclued: what are t he emerging business models and related to this, which strategic marketing appro aches are applied,or emerging. In the paper, the business models in B2B are clas sified into four types as e-procurement, e-marketplace, e-trade exchange, and collaborative trading community from the value viewpoint.And then the paper giv es the measure among the four business models by providing a framework that has been developed on the basis of current commercial Internet business and experime ntal work. The difference between the value chain in traditional commerce and th e one in e-business is compared. And we give the success factors by a case stud y and the barriers to electronic business in the developing B2B business model.