For a good cause: a commemorative editorial on the 10th anniversary of Photonics Research

Congratulations on the 10th anniversary of Photonics Research! I vividly remember the days when leaders from Optica (formerly OSA) and Chinese Laser Press met in China to negotiate and sign an agreement on a joint journal. During that time, I was thinking very hard to come up with a good name (as many good names were already taken by numerous optics and photonics related journals), defining the scope and topics for the new journal, recruiting the inaugural associate editors, reaching out to potential authors who were willing to publish in a journal without an impact factor, and laying out a strategy for working together with other related journals.